Stop Guessing What Customers Will Love. Start Measuring It.
EmotionTrac's Innovation Intelligence platform tracks real, second-by-second emotional response — desirability, intent, trust, delight — from first concept sketch to shelf and launch. A data-driven approach to de-risking every new product, service, and offering before it goes to market.
Built for innovation teams across consumer products, consumer services, and B2B.
Target audience (n=412) · Tested across 3 concept directions
Innovation Teams Everywhere Share the Same Hidden Risk.
Concepts Move Forward on Opinion, Not Evidence
Internal stakeholders fall in love with an idea long before a real customer ever reacts to it.
Focus Groups Capture What People Say, Not What They Feel
Conscious, polite feedback often hides the unconscious hesitation that predicts real-world failure.
By the Time the Market Tells You, It's Too Late
Sales data and churn reports only confirm a problem after the budget is already spent.
EmotionTrac's mission: transform gut-feeling innovation decisions into data-driven outcomes — across every category, every client, every phase.
How Innovation Intelligence™ Works
EmotionTrac measures the emotional response real customers have to your concepts, prototypes, packaging, messaging, and pitches — before you commit budget to build, launch, or scale. Here's how it works.
Real Target Customers
We recruit and test with the actual demographic or firmographic audience your offering is built for — not a generic panel.
Second-by-Second Emotional Tracking
Facial expression analysis captures unconscious desirability, trust, and purchase-intent signals as they happen, in real time.
Post-Exposure Survey + Qualitative Review
Quantitative scoring plus verbatim reactions, mapped to the exact moment in your concept, demo, or pitch that triggered them.
What This Reveals
- Where a concept's core value proposition truly lands with target buyers
- Whether messaging tone and framing resonate with the intended segment
- Which design, packaging, or format direction outperforms the alternatives
- The exact moment hesitation, confusion, or distrust enters the experience
- Whether a pitch, demo, or campaign has a clear, compelling call to action
See the Emotional Truth Behind Every Decision — Before You Spend the Budget.
From Insight to Action.
Here's what typically happens once your team sees the data.
A/B Test Refined Concepts
Sharpen the Value Proposition
Resolve the Hesitation Moment
Strengthen the Conversion Path
This is the caliber of insight EmotionTrac is built to deliver — before millions are spent building, launching, or scaling the wrong thing.
Innovation Intelligence™ at Every Stage of the Development Process.
Concept to Commercialization™ and Everything in Between
Ideation & Concept Screening
Idea to Shortlist
Predict customer emotional response to concepts before a single prototype is built.
Concept & Prototype Testing
Refinement & Validation
Quantify desirability and intent before committing to development.
Packaging, Design & Naming
Form, Look & Feel
Test shelf appeal, brand fit, and emotional resonance across design directions.
Pricing & Positioning
Go-to-Market Strategy
Identify the exact moment price or positioning triggers hesitation — before launch.
Messaging & Campaign Testing
Marketing & Sales Enablement
Optimize every ad, pitch deck, landing page, and sales script for maximum emotional impact.
Launch & Market Introduction
Commercialization
Precise customer-offer emotional matching to maximize adoption and reduce churn.
Post-Launch Optimization & Line Extension
Ongoing Growth
Predict line-extension success and long-term customer loyalty before you reinvest.
Built for the Person Whose Job Is On the Line for This Decision.
Outcomes below are illustrative strategic benefits, not guaranteed results.
Whoever Signs the Check, We Speak Their Language.
Consumer Products Innovation Teams
Consumer Services & Experience Teams
B2B Product & Solutions Teams
EmotionTrac helps reduce the risk of innovation failures — data-driven decisions that improve customer emotional engagement at every touchpoint.
Focus Groups Guess. We Measure.
Request Your Innovation Intelligence™ Demo
Tell us about your project. We'll show you exactly what Innovation Intelligence™ can uncover.
- A live walkthrough of the Innovation Intelligence™ Score framework
- How second-by-second emotional tracking works
- How EmotionTrac maps hesitation, trust, and desire to specific moments
- How findings translate into concrete next steps for your team